Behind scenes of successful arbitrage
Man behind the back of a successful company
Questions that were discussed on the stream:
– If you had the opportunity to go back to the beginning of your arbitrage career, what would you do with all your current knowledge? Where would you start your arbitrage business: would you do SEO, would you start a buying team first or would you start with an affiliate or casino?
– Are there any normal training in this field or do you have to learn on your own? Did you study everything yourself or not?
– What vertical and source did you choose for a test? Why?
– How many hours a day did you work for the first time?
– What kind of results did you get at first? Were you pouring in plus, minus or 0?
– When you started to take people to the team – on what terms did you offer co-operation to the webs? Did you pay them salary + % or invite them only on % of earnings?
– What kind of person would you never take to your team?
– Can you tell us where the name One Partners came from?
– Is it difficult to manage several projects ? What exactly are the challenges?
– If not arbitrage, what other business would you want to start ?
– Do you plan to scale your business in size or quantity?
– If you were to expand overseas now, which three countries would you open offices in and why?
– If it's no secret, how many people in total work in the holding company now?
– Was it difficult after the start of full-scale resumption of work or did you reach a new level and more opportunities opened up?
– Did you regret that you came to arbitrage? Did you think at certain times that you should have finished the other business and stayed to develop in another field?
– What advice would you give to yourself in the beginning? And what advice can you give to those who want to build their team?
– Right now you have your own affiliate, buying, academy, etc., Are there any other projects that you might be planning to launch this year?
– No plans to launch your own events, conferences?
– What's your attitude towards hiring?
– Do you think that being a manager you can forget about the so-called work-life balance?
– Is there room for cost cutting if the company is big? If so, in which department?
– Which vertical is more profitable?
– How long does it take to become a top qualified arbitrage professional?
– When can you realise that arbitration is not for you?
– How much would you be willing to sell your company for?
– Do you have to be pouring from Facebook yourself to open your shop?
– How tight are you in the operation, and is it possible to get out of it without a loss for the project? Will the holding be able to develop if you go on holiday for a month?
– What are the prospects for the students of our academy who are in Europe? What can you recommend to them?
– Is it possible to join our team with experience only on Facebook?
– If you could go back to the beginning of your arbitrage career, what would you do with all your current knowledge? Where would you start your business in arbitrage: would you do SEO, would you open a buying team first or would you start with an affiliate or casino right away?
– I probably would have followed the current plan as it was a conscious plan. We did have a plan and we followed it. First we developed one vertical, then the second, then little by little the services. Next, we started working more with the team. I would start again in the same way. If you're just starting out and immediately want to jump into nutra and gambling, where there are a lot of bans, you're endlessly making mistakes. And that's a big problem. It's better to start with the easiest, like promoting something of your own.
– Is there any normal training in this field or do you have to study on your own? Did you study everything yourself or not?
– This is a frequently asked question. I see a lot of people trying to educate themselves, buying courses. Yes, it could be courses, a brother or a matchmaker, but there are two other things that will help you get into arbitrage and stick around. The first is your companion that you meet, share something with, support each other, pull on each other in difficult moments. It's like going to the gym with someone. He doesn't necessarily know more than you, but he's always there, keeping you company. When you've got a skill, you can share it with him. If you tell your girlfriend, mum or dad about it – they won't understand, you need a person who is on the subject. The second point is to have someone who sits next to you and teaches. This can be on a paid or barter basis. For example, on a barter basis, you help the person work and in return they train you. Then, when you know more, your mentor will give more serious work, settings and other tasks. In the first case, the person helps you get motivated. Secondly, he is training you. The linkage can stop working. You earn $300 every day, but tomorrow you get an email from a recruiter saying that the product is out of stock. You stop, and you don't even have a reserve to go somewhere quickly, to take some offer that will give a plus. So, it's important to be with another person, with the community, with the team, to switch to a new bundle in case of anything. A lot of teams don't have that. When I even talked at the last conference, it turned out that everyone has their own threads, everyone sits in different corners, no one shares anything with anyone. If you work according to this principle, of course, the team will not help. But, for example, in our system, where the task of the team leader is to make everyone earn money, this way works.
– Which vertical and source did you choose for the test? Why?
– If we talk about the very first pour, it was microfinance (MFIs). At that time Monobank was on the HYIP with its "get 50 UAH, bring a friend, referral system". We thought, why not take the link and advertise it on Google and Facebook, instead of just discounting a friend. We started to work with them, to advertise it, but first we asked people to do it themselves to check and understand how it works, how the crediting takes place. But the money was not credited to our two front men. They explained to us that they were registered, and they do not pay for those who previously came to «Швидкогроші». But we realised that it was a scam and stopped working with them. Then there were other "loans" and "cash desks". We worked on them, but at "zero" - both on Facebook and Google. Then I decided to go even lower, because in MFIs there is always also a complicated technical moment. There you have to make websites, and then I realised that on one website you have to have 10 different loans - like catalogues. People have to be forced to leave applications everywhere. The working scheme was to make clients leave applications everywhere and take a little bit of money everywhere. Then I realised this system, and found out that it was hard to control technically. So we went into the usual white goods - levelling, equations, all sorts of car mats. All of this converted normally, we managed to make money. Before the product and MFI, we also swam into the hard nutra. We made okay money there, but the nutra drained us. We were shocked at how people make money there, if you don't start and you are already banned. We realised that we also needed tech, cloakes, tests there and ended up going back to product.
– How many hours a day did you work at first?
— The first time Max and I worked just lustfully. We had a lot of favourite "offices" - MrCat, Eurasia (which was "elite"). We'd meet at 9 o'clock, drink coffee, come to our senses, and start working until 23:00. Every day – both Saturday and Sunday. And when we even opened an office, we worked 7 days a week in 45 square metres.
– What results did you get at first? Were you in the plus, minus or 0?
- Everything required practice, money and excitement. Pretty much the same as now. When people ask me, "how did you do it back then?" – practically nothing has changed now. Things have just intensified – specialists need to be more competent, tools need to be better. Facebook used to ban more – not so much anymore. If we're talking about the first one – it's a different story there, but in general, Facebook used to be even worse.
– When you started taking people into the team, on what terms did you offer co-operation to the web? Did you pay them a salary + %, or did you invite them only for a % of what they earned?
And I could just give some money that I didn't have time to look at or count. I did not go to the figures of earnings – I was interested in other figures. At the same time, of course, I gave money to the guys. But I wanted to jump to some level, so those earnings were not interesting.
– What kind of person would you never take to your team?
They come in and focus not on income, but on cutting back. That kind of pettiness starts to ruin you little by little. Imagine, a team leader becomes petty. He starts to promote someone to have a lower salary, less bonuses, less interest. This spreads, infects the rest of the team. They start earning less, counting who earned how much. This is not uncommon. I've had people say to me, "I was paid 15%." I am shocked by this, because we get 35%, 40%, sometimes 50%.
– Can you tell me where the name One Partners came from?
– I won't tell you all the details, but I will tell you in general. I've never been too concerned with names. You have to name it in such a way that it is convenient for people, that it is memorable. "Arbitrage? Arbitrage UP, done!" "What kind of affiliate should it be? It should be the coolest. There will be One Partners."
– Is it difficult to manage several projects ? What exactly are the challenges?
– This is a question many people are interested in – is it better to focus on one or manage several. But in fact everything is individual. Everything depends on the situation, on many factors. You can do both, but you always need a balance. This does not mean that you can run five projects where one is related to textiles, another to cars, the third to roads, and the fourth to IT. They should be close to each other. If they are as different as possible, it is bad, because any top project requires a dedicated, interested person who will work on it from morning till night. Also, everything depends very much on the manager. How cool the project is – so much so that the manager had enough intelligence, energy, strength and everything else. The correlation here is direct. If you can find or train that kind of manager (more often than not, it's training) – you can move on. But if you avoid this project because it doesn't bring much, then you are just trying to merge with it. You can only do a second project if the first one is already bringing in money. In general, you should always be committed. Sometimes people come to us and say, "I left there because of that." I say, "Maybe you're going through such a period that you perceive everything negatively." Everywhere you can negotiate, talk to the manager. If he is not very adequate – I can invite his employees to come to me, without questioning, I understand what is going on.
– If it were not for arbitrage, what other business would you want to open?
– Honestly, after I realised you can make money, maybe I went into some kind of e-commerce. Also when you have money, you can make your own brand. But definitely you don't need to make a brand when capital is minimal. You need to get your hand on temporary projects first, because you usually earn faster on temporary projects. You have to move to your own brand smoothly. My friends say "we'll have branded clothes, branded trainers, pens, lighters, etc. etc.". And they start throwing everything in there and pushing it, which can be both wrong and right. Wrong is if you have 300 hryvnias in your pocket, right is if you have a minimum structure.
– Do you plan to scale your business in size or quantity?
You need development not to make money, but because you need to be relevant in the market. People sometimes say to me something like "well my business brings in $20,000 a month – that's enough for me". No, mate, you're not enough. You're either going downhill or you need to keep pumping it up. There's a meme that goes, "in business there's an in and there's no out."
– If you were currently expanding your staff abroad, which three countries would you open offices in and why them?
– Brazil and Portugal – because there is a hook there. And in Ukraine. Our company will go international and develop, but we haven't even started yet.
– If it is not a secret, how many people in general work in the holding now?
– If we take Europe – we have 30 responsible persons who can make decisions.
– Was it difficult to resume work after the start of full-scale work or did you reach a new level and more opportunities opened up?
– Of course, the work stopped at first. We could still bouster 100% well, but the good thing is that we quickly got our hands and heads together.
– Did you regret coming to arbitrage? Didn't you think at certain times that you should have finished another business and stayed to develop in another sphere?
– I certainly never regretted that I came to arbitrage. And I was looking for a lead in it for a long time. When I realised that money comes faster here than in other traditional businesses, I jumped right in and started working.
– What advice would you give to yourself when starting out? And what advice can you give to those who want to assemble their own team?
– Of course, you have to take risks, you can't do anything differently, but you don't need to take risks above your head. You shouldn't go to investors – I didn't get involved with this topic myself. I could have borrowed money to get rocking, but that's different. I started with $200, yes, times are different now, but you can start with $600. I know a lot of guys who start with amounts as low as $1000. We have some gut offsers in our affiliate with good rates and withdrawal every day. You can withdraw, invest and swing that fast.
– Now you have your own affiliate, buying, academy, etc.. Are there any other projects that you might be planning to launch this year?
– Yes, I have an affiliate, buying on gambling and nutra, academy, shop, a couple of services that I can't tell you about yet – they are on the bourgeois on tests. We will launch more apps. Our main profile is Facebook, but we have a Google department, a few people there. .
– There are no plans to launch your own events, conferences?
– We'll see, we'll sort out the current projects, and then we'll do it. Events are all fuss, organisation, nerves. If we do something on events – then do something normal, I don't see the point in doing something else.
– What is your attitude to hanting?
– Do you think that being a manager you can forget about the so-called work-life balance?
– Yes, there is not enough time for anything other than work.
– Is there room for cost-cutting if the company is large? If so, in which department?
– I am the type of manager who gives a lower salary, but with the prospect of growth. You will always have time to rise, but if you go down, it is immediately negative, a person can simply quit. We didn't have this with my team leaders, as we helped each other out – "there was nothing this month, but here's the money". I realised there was no money, but we needed to support each other somehow. Of course, everything depends on the owner, there are a lot of real bastards on the market, and there is a stereotype that a manager should earn the most. At the same time, a company should invest in its own development – this is both promotion and perspective for the team. I could not open an affiliate, I could not do apps, gambling, or other projects – I could just earn money for myself and that's it. But in these projects there will be guys who have been working in the company for a long time, they will move on to new positions.
– Which vertical is more profitable?
We work with marketing, and it is important for a media buyer to understand that he is a real marketer who should be able to work out strategies, lead them and optimise them. Not just come in, get in, pour and go. Such nerdy bachelors are just some kind of assistants to the pourer.
– How long does it take to become a top qualified arbitrage specialist?
– 6-8 months. That's not much. In universities, we study for 3-5 years and it is still unclear what we will do after that. Sometimes people come to us who are willing to work for 3-6 months or a year for free to learn. And there are those who work for a couple of months and then say "I thought I would earn money immediately, buy this and that for the second month". But guys, you want to change your life through arbitrage, but you don't want to devote time to it. It doesn't work that way, you have to take it seriously. You don't have to think "if arbitrage gives money, I'll take it seriously, if it doesn't, I won't". That's not how it works.
– When do you realise that arbitrage is not for you?
- Probably when you have a bad creative core. You look at a joint cream and you need to understand what goes into it, why it should appeal to people. You need to do a country audit and find out why they should buy this cream, what their climate is, what time of the year it is, and which cities are colder. Don't get too fancy, but figure it out and put creative, less text, but they should be able to lure them to the land and keep them there. All of this takes creativity. Balloonists who want to find a ready-made bundle and pour it on, it doesn't work because it's not their idea, they don't feel it. If there are 10 people sitting around and one of them gives the rest of them a 100 ROI bundle, they won't be able to pour it in. Why? They feel it, they don't realise they're pouring it in. You have to understand what you're selling. The first cool bundle I had was trainers. I understood her. I went to the shop, looked at them, wore them, and told me about them, their stories. And then I decided to "swipe" a bundle from an acquaintance – Pioneer tape recorders, and it didn't work for me. My acquaintance told me later that I didn't write anything about these recorders, didn't add the most important and cool moments in the description. I added a hackneyed description, which are on all tape recorders. I realised right away that you have to know what you are selling.
– How much would you sell your company for?
- Of course not. We don't do that sort of thing.
– Is it necessary to pour from Facebook yourself to open your own shop?
– Preferably, but not necessarily. If you have worked somewhere as an assistant in arbitrage and then you go and open your own shop, you must realise that you need to be constantly in this information. Casting yourself is a temporary solution. It used to be that barbers could take some bundles and pour at home, but now it doesn't work because you have to be constantly up to date.
– How tight are you in the operation, and is there a possibility to get out of it without a loss for the project? Will the holding be able to develop if you go on holiday for a month?
– I think that maybe for a year I could go out, take a leave of absence. I realised this when I realised that there was no need to wait for super team leaders to fly in and change something. We ourselves started to raise people in the team who could run the project without me.
– What are the perspectives of your academy students who are in Europe? What can you recommend to them?
We will soon try to work on a new online methodology. But in general, our affiliate needs affiliate managers who can travel to conferences and be constantly in touch. We have thoughts that we will definitely implement, from the holding company to open more affiliates in Europe. Most likely it will be Warsaw or Krakow. In the meantime, you just need to work in the company, to show that you are adequate and not a murky type. Remote work is often a bag in a bag, and that's why we don't want to get involved. Those who are in the office get prospects – we see them, they work, everything is fair. Although we also have guys working online. There can be problems with those who work remotely - someone is looking for work, someone doesn't realise that concentration is needed. When we open an office in Europe, those who work remotely will get there and work under different conditions.
– Is it possible to join our team with experience only on Facebook?
Unfortunately, we were not connected with the first bill at all. You don't need a lot of skills to be a first-timer. You need to somehow forget that you're the first bill and not say anywhere that it's been poured. Better ask to go to a farmer, assistant baer and then show the result. Set out better small expectations and then internally get the result. If someone wrote to me with such a request – I would take it, and I would not know that the person was doing the first bill. There are a lot of first bills, I do not trust them.
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