This is an article about affiliate marketing in the Facebook social network: what it is, where to start, advantages of the platform, difficulties with moderation and avoiding bans by specialists.

Facebook is, in simple arbitrage terms, a reliable source of arbitrage traffic for many niches. FB does not give up its position in the sale of traffic (how it works, what is affiliate marketing and how to make money from it — we will discuss further) even now when there are many social networks, and this is not least due to the paying capacity of its audience. But at the same time, a significant disadvantage of arbitrating Internet traffic to Facebook is that the platform has many limitations, and it is difficult to promote offers, especially gray ones. Facebook affiliate marketing: where to start? Today we will talk in more detail about the specifics of doing traffic on Facebook, how it works in affiliate marketing in general, and find out whether newbies in affiliate marketing should pay attention to this traffic source.

How Selling Traffic Works in Affiliate Marketing on Facebook: Pros and Cons

The advantages of selling traffic on Facebook in affiliate marketing:

• - The active audience is about 1.8 billion people
  
  
• - A large number of target-setting variables
  
  
• - Paying audience
  
  
• - Low entry threshold when working with white offers
  
  
• - The platform uses a high-quality pixel
  
  
• - The platform, despite all the limitations, does not set itself the goal of cutting off oxygen to media buyers
  
  
  

On the other hand, there are also significant disadvantages of working on Facebook in affiliate marketing:

• - Strict moderation
  
  
• - Complex interface
  
  
• - Frequent bans without explaining the reasons, freezing of the account
  
  
• - Billing limits when launching campaigns
  
  
• - Limitation of the daily expenditure of the budget
  
  
  

What Niches to Do Traffic on FB in the Profession of Affiliate Marketing?

You can do traffic on FB in almost any niche: from nutra to dating. However, each affiliate marketing niche has its own peculiarities that should be considered. Thus, when advertising nutra products, you should not abuse photos of affected organs or even "before-and-after" photos, which Facebook does not like very much; there may be problems when doing gray gambling-type offers, and then it will be necessary to work on whitening the creatives.

Before doing traffic in a new Facebook niche, you should study the features of the process and the rules of the platform in detail, so as not to provoke an account ban, because not all the rules and principles of the platform are intuitive, such as, for example, this social network's dislike of "before-and-after" photos. Also, don't forget to warm up your account in affiliate marketing before launching advertising campaigns: this way you will increase Facebook's trust in you and the probability that you will get banned will be much lower.

What to Prepare for Doing Traffic in Affiliate Marketing and Where to Start?

Of course, to do traffic on FB, desire alone will not be enough, so here is a list of things that you should prepare before launching your very first advertising campaign on this social network:

1. 1. First of all, it is worth preparing a pumped-up account with a properly configured advertising cabinet. If there is no desire to do it yourself, you can consider the option of purchasing a ready-made one.
   
   
2. 2. Business Manager with a good reputation. It can also be purchased.
   
   
3. 3. A heated fan page that can be purchased together with an account.
   
   
4. 4. Mobile proxies of the country where the profile is registered.
   
   
5. 5. Anti-detect browser.
   
   
6. 6. Tracker to collect statistics for further analysis.
   
   
7. 7. Promotional materials: creo, landing, pre-landing.
   
   
8. 8. And, of course, the advertising budget.
   
   

To run a successful advertising campaign, it is important to analyze the effectiveness of your own actions from time to time using various trackers, especially for beginners in affiliate marketing. Unfortunately, it is through trial and error in affiliate marketing you can learn to launch correctly.

How to Avoid the Ban when Doing Traffic on Facebook, How to Earn Money?

The sore point of all arbitrators who work with Facebook is bans. The platform never explains what exactly you were banned for and does not always unban accounts upon request. As we have already said, not all principles of the platform are intuitive: for example, FB is much more loyal to vertical creatives than to horizontal ones, arbitrators should also avoid provocative creatives in order not to fall under the hot hand of FB. So, you can be banned on Facebook for two main reasons:

• - Suspicious profile activity
  
  
• - Advertising activity that does not comply with the rules of the platform
  
  

To avoid a ban due to the first point, in affiliate marketing, you should always warm up the account and fan page before starting the very first AC. More than that, we also advise you to make the very first advertising campaign as white and non-provocative as possible, because this way you increase FB's loyalty to you. As for the second point, here it is important to carefully study the rules of the platform, which specialists automatically learn in the process of using this platform. Also, the arbitrator should always study information about which features of the AC site are more and less loyal. When doing traffic on Facebook in affiliate marketing, it is important to test different approaches and constantly look for new solutions to be in the trend and avoid unjustified bans.

Conclusions

Therefore, Facebook remains an important traffic source in the affiliate marketing profession due to the large paying capacity of the audience, compared to, for example, TikTok, and due to the flexibility of targeting settings. The advantages are easy entry for white offers and high-quality tools like pixel. However, strict moderation, frequent bans of accounts and difficulty in promoting gray offers can create significant difficulties in promotion for media buyers. It is important for beginners in affiliate marketing to study the rules of the platform in detail and properly prepare and warm up accounts, using anti-detect browsers and proxies. To avoid a ban in affiliate marketing, it is important to test different strategies and avoid provocative creatives so that the platform is more loyal to the advertising activity of the specialist.