Azerbaijan case with ROI of 106%. GEO, where traffic played according to our rules
We prepared a new iGaming case and Azerbaijan became our research country. One Partners tested this GEO in January to understand what is important to this audience in 2024 and how we can capture their attention. Our approach has been carefully considered and adapted to local preferences.
Basic information:
Offer: Pin-Up | AZ | Android / IOS
Geo: Azerbaijan
Platform: Facebook apps
Period of the test: 01.01.-01.02.
Expenses: $5,192
Profit: $10,725
Profit: $5,533
ROI: 106.57%
Case statistics:
GEO selection:
The choice for this country did not fall by chance, because gambling is at the peak of popularity in Azerbaijan, which opens wide prospects for online casinos and gaming platforms.
With the growth of gambling in the country, unique opportunities arise for media buyers. Modern technologies and access to the Internet make casinos available to everyone, which helps to increase the audience, especially when most of the population sits on Facebook.
Traffic source:
We decided to use Facebook to drive traffic because it is the most popular social network in Azerbaijan and covers 58.3% of the market. This means that the majority of users in the country are actively using Facebook, which makes it an effective channel for us to attract audiences and achieve RK profits.
Creative selection process:
Azerbaijan is a special GEO, where you need to try to create creatives. Therefore, we advise you to take into account his multilingualism and use appropriate languages and cultural nuances. For example, images and messages should be respectful of local customs and beliefs.
to local customs and beliefs. We also implemented all this in our case, here are examples of our creatives for this bay:
How did advertising companies set up?
We conducted the test in January 2024, while using already known WWA props for this RK.
As for placement, since we chose Facebook apps, it was aimed exclusively at users of Android 10 and above.
Our CA included a wide range of men aged 25 to 45.
Conclusions:
As a Tier-2 country, Azerbaijan showed itself quite well in our case, so the gamble will really go well with this geo. With our example, we showed that it is worth testing different creatives and not being afraid to end up with an ROI of 106%
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