
Affiliate Marketing on TikTok: Features and Life Hacks
TikTok is a powerful affiliate marketing tool. Here's where to start
and how to make money. We'll also describe traffic and geo
features and platform policies.
TikTok is a social network that has conquered
many, including affiliate marketers. The audience here is mostly
young, and sometimes it is quite picky about advertising, so
webmasters should be especially attentive and careful when doing
traffic on TikTok. So selling TikTok traffic: how does it work?
What is affiliate marketing on the Internet and how does it
work, particularly in TT? Mobile traffic prevails here, and as
for geo, it is worth paying attention to the USA, Europe, and
Latin America. Affiliate marketing professionals should note
that the platform is banned in India.
Peculiarities of the TikTok Audience in the Affiliate Marketing Profession
If we talk about arbitration in simple terms,
TikTok is currently the sixth most popular social network in the
world, it has about 1.5 billion active users, more than a third
of whom are young people aged 20 to 30 years. As for gender, the
female audience predominates here — 57% against 43% of
men. The main format of content on this platform, which is
important for affiliate marketing, is short, entertaining
videos, so the audience of this social network is characterized
by clip thinking.
Clip thinking is a habit of perceiving
information with the help of short, bright messages, embodied,
most often, in the format of a video clip. The essence of "clip
thinking" is a person's ability to quickly switch between
fragments of information that differ in meaning and quickly
process it, sometimes missing some important points. This
feature of the audience on TikTok should be taken into account
when developing a marketing strategy in affiliate
marketing.
How to Start Advertising on TikTok in Internet Affiliate
Marketing?
To get started, it is advisable to
create an advertising account for affiliate marketing.
There are 3 ways:
- 1. Buy in
a specialized store. It is important to pay attention to
the region in which the account was created. It is to
this region that you will later be able to run ads and
sell traffic.
- 2. Use the
agent's office. This method allows marketers to work in
geos closed to you and refund in case of blocking.
However, the agencies do not support "gray" offers such
as gambling or nutra and charge a commission of
15-20%.
- 3. Create
an account yourself. In this case, you can run ads only
for the region in which you are located. To bypass this
limitation, you can use the anti-detect browser in
connection with the proxy. This will allow you to change
the location and IP address that TikTok takes from your
device and register as a user from any country you
want.
An important question for beginners in the
profession of affiliate marketing: how to post a link to a
product or service on TikTok? We answer: for this, the
advertising account must have more than 1,000 subscribers, and
then the corresponding function will appear in the profile
settings.
However, it is worth noting that the
social network blocks accounts for posting affiliate
links, so arbitrators need to hide them. This can be
done in affiliate marketing in several
ways:
- 1. Use
Linktree. This service is free, but is not the most
reliable for affiliate marketing. If the masked link is
noticed by moderators or users, your account may be
blocked.
- 2. User
redirection. For example, with TikTok, potential
customers in affiliate marketing go to the Telegram
channel with a description of the offer, and from there
to the offer. Links to social networks can be added by
everyone, regardless of the number of
followers.
- 3.
Creation of an intermediate landing. With the correct
page creation algorithm, moderators and bots will get to
the safe landing page you created, and users will get to
the product page.
What Niche Exactly Should You Do Traffic in Internet Affiliate
Marketing?
There are many options in which niche the
arbitrator should choose an offer. Today we will list the most
popular options.
In general, beginners in affiliate marketing
should focus on "white" offers: TikTok has strict moderation, so
it is better not to take risks.
The following can be called popular
niches:
Applications
- - Dating
is a popular option in the youth network, but you need
to take into account that 18+ content is
prohibited.
- - Health
& Fitness: applications for those who care about
their health.
- -
E-commerce: promotion of food delivery or taxi services.
It's important to personalize your ads and consider time
targeting.
- - Games:
TikTok's audience prefers casual games with a simple and
intuitive interface.
- - Tools:
Users are actively looking for apps like translators, QR
code scanners, etc.
Info products
- - A
variety of courses, workouts, training, and sports
nutrition tips in affiliate marketing should be promoted
through motivational storytelling.
- - Goods
— various goods for the home or office usually go
well, besides, they are easily
moderated.
If you really want to, you can find ways to bypass moderation and
disguise "gray" offers such as nutra or
gambling.
Conclusions
So, as you can see, TikTok today is a
powerful tool for affiliate marketing with a focus on
the youth audience. Mobile traffic dominates the
platform and key geos for operations include the US,
Europe and Latin America. At the same time, it is
important to take into account the features of
moderation and the platform's strict rules regarding
content, especially "gray"
offers.
Newbies in the field of arbitration
should pay attention to "white" offers, as TikTok has a
strict moderation policy, where it can be risky to
promote "gray" offers. The most popular niches are
applications (dating, Health & Fitness, e-commerce,
games and tools), info products and various
goods.
Successful affiliate marketing on TikTok requires attention to the nuances of the platform and the clip mindset of the audience, so competently presenting content in the form of short, engaging videos and using creative approaches to masking links are the main factors for success on this platform.
Triple-digit ROI in the UK: a case study you want to replicate
Leave a comment