It is an abbreviation for Universal App Campaigns. It refers to certain types of advertising campaigns in Google Ads. That is the analogue of KMS, YouTube ads and others. The main difference is that the Google UAC will only promote applications that have been downloaded to Google Play or the Apple Store. What are the differences between UAC and mobile ads on Facebook?
- We advise you not to cheat with your creatives and app content, then they will stay on Google UAC much longer than on Facebook;
- The traffic itself for some GEOs will be much cheaper. If the application is composed with the proper quality, and the creativity is catchy, your ROI will be extremely high;
- In Google Ads, the webmaster can only set the basic settings (GEO, device type, and others);
- You can get much more traffic from each launch than from a single Facebook account.
