The E-commerce Niche in Affiliate Marketing: What Is It and How to Do It image

The E-commerce Niche in Affiliate Marketing: What Is It and How to Do It

E-commerce is a niche in the profession of affiliate marketing with "white" offers, which allows beginners to start without the risk of blocking. Success depends on demand and geo.

The e-commerce niche is another big niche in affiliate marketing that works and is related to the promotion of various products. What is e-commerce arbitration on the Internet? This is one of the most beginner-friendly niches in the sale of traffic (how it works — answered below) because the offers here are mostly "white" and there are fewer problems with advertising moderation.


What is Affiliate Marketing and How to Make Money from It, Where to Start?

To start working in this affiliate marketing niche, you should consider all its pros and cons. So now let's talk about the pros:

  • - Quick start. In simple terms, e-commerce in affiliate marketing does not require overly complex schemes and serious technical skills.
  • - Few blockages. When working with a "white" offer in arbitration, you won't have to use cloaking or worry about losing accounts.
  • - Long-term profit. With competent settings, working setups can work for several months.

Among the nuances of this niche in affiliate marketing, we will highlight:

  • - Problems with blocking. When working with "gray" or "black" offers, you will need cloaking, proxies and other tools, as well as time to restore accounts.
  • - Difficulties with choosing an offer. A working offer, under which you can create an effective setup for the product, is a real find, the search for which requires detailed analysis and long-term testing.

E-commerce in affiliate marketing is a multifaceted niche. An arbitrator may bid on innocuous offers or may deal with riskier goods, such as drugs for serious illnesses or body-enlargement products. The second option usually brings more profit in affiliate marketing, but it will also be more difficult to bypass the blocking of different platforms.

How Do the "Colours" of E-commerce Differ in the Profession of Affiliate Marketing?

Offers in e-commerce are divided by "colours". Let's analyze the differences between "white", "gray" and "black" product offers.

  • - White offers. The safest category in affiliate marketing. This includes all offers that do not violate the rules of advertising networks. For example, a chopper for vegetables. The description on the landing page corresponds to the real properties of the product and does not promise unrealistic results.
  • - Gray offers. This is a big part of what affiliate networks offer. They do not cause serious harm to buyers, but they mislead them. For example, the results and expectations of the user are exaggerated: "Slept 10 kg in 2 weeks", "Instant smoothing of wrinkles!", "Destruction of all fleas on a pet in one application!". This includes replicas of famous brands, Chinese appliances, copy perfumes, etc.
  • - Black offers. These are offers prohibited by law. This includes products 18+, products for increasing/reducing body parts, and medicines for serious diseases. Such offers cannot legally pass moderation and require additional cloaking and blocking avoidance measures.

For beginners, the most optimal choice for niche products in affiliate marketing will be "white" offers. When you gain experience, you can try your hand at other categories in affiliate marketing.


How to Choose an Offer in "white" E-commerce for a Beginner in Internet Affiliate Marketing?

In order to choose an offer in the "white" e-commerce in affiliate marketing, it is important to consider several key factors:

  1. - Product popularity: Analyze demand using Google Trends or Facebook Ad Library.
  2. - Seasonality: Consider periods of high demand, such as the start of the school year or the New Year holidays.
  3. - Geo: in affiliate marketing, choose a location based on the user's ability to pay and the ability to deliver the product. When shipping internationally, check for possible customs issues to avoid delays and lost profits.


How to Do E-commerce in Affiliate Marketing on the Internet: an Algorithm

 

  1. - Find a familiar topic. You should not work with goods that you are absolutely not interested in. For example, if you are not interested in fishing, you should not choose offers with fishing accessories. Working with a product that appeals to you will help you better understand the interests of your target audience and create more relevant creatives.
  2. - Choose an affiliate network. There are many e-commerce networks on the market. It is important to find one that offers favourable conditions for you.
  3. - Choose a traffic source. Social networks, native advertising, teaser networks, contextual advertising — all these channels are suitable for the product. However, it is better to test one channel, gradually moving to others, to understand which one works best.
  4. - Consider the statistics and terms of the offer. Before choosing an offer, carefully study the operating conditions (allowed traffic sources, geo, call center schedule). Also, pay attention to conversion rate (CR) and approval percentage.
  5. - Landings and pre-landings. Good affiliate networks provide examples of landing pages. It will not be superfluous to review them and choose a good one.
  6. - Keep an eye on your competitors. Affiliate ideas are good, but don't forget your competitors. Use spy services to analyze their decisions.
  7. - Scale up. If the offer works, do not be afraid to increase the advertising budget. Successful setups can pay off the investment.


Conclusions

The e-commerce niche is one of the most accessible for beginners in the field of affiliate marketing. Its main advantages are a quick start, simple settings and minimal risks of blocking, especially when working with "white" offers. This in affiliate marketing allows you to avoid complex technical solutions like cloaking and focus on creating quality advertising campaigns. For successful work, it is important to choose the right offer, taking into account the popularity of the product, its seasonality and geo. It is better for beginners to start with simpler, less risky products that meet the requirements of advertising networks. By analyzing competitors and testing different traffic sources in arbitrage, you can gradually increase your advertising budget and scale successful setups.

Offers in the "white" e-commerce affiliate marketing will help you get a stable profit, and over time, having gained experience, you can try "gray" or even "black" offers to increase the potential profit.

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