Bonjour à tous et à toutes, we would say if we lived somewhere in Paris. Our team, together with AdKey.Agency, decided to present a small Provençal case, which is really waiting for your applause. After all, we have captured the iGaming market in France and together with AdKey.Agency we have launched Google UAC in the French internet space. Let's see what the big deal is?

Summary:

Geo: France

Source: Google UAC

Installs: 2 210

Install price: $3,2

Registrations: 1 004

Price per FTD: $109

Costs: $7 072

Revenue: $11 254

Profit: $4 182

ROI: 59,13%

Case statistics:

Attract users from France to install the mobile app and monetise through in-app deposits.

Choosing a GEO:

France is a promising market with a high level of mobile activity and an engaged audience. Google UAC is an effective tool to reach the target audience and attract users to install the app.

Traffic source:

We decided to use Google UAC to run ad campaigns targeting users in France. Our strategy included creating quality ads and optimising for key metrics such as installs and conversions. AdKey.Agency's in-house creative team created unique content to market, tailored to the country.

Creative selection process:

Google UAC has a very modest targeting list. We cannot select the gender or age of our audience. Therefore, we pay maximum attention to our promotional materials. For the video AdKey.Agency used 3 formats:

1. - Widescreen;
2. - Square;
3. - Shorts.

4 unique creatives were created for the test. We pay a lot of attention to the quality of materials. We do not allow low quality videos and all sorts of inconsistencies or mislids. The creative department covers all these tasks and understands the specifics of the iGaming market.

How did you set up ad campaigns?

Applications: in-house development of AdKey.Agency

Accounts agency

Optimisation: First Open + Purchase. Such an optimisation model allowed the source to focus not only on the first openings of the app, but also on those users who are most likely to take the action we need - to make a deposit.

We put all the creatives to work right away. A few days later, ineffective campaigns and adverts were switched off.

We also noticed that more than 80% of deposits were made on one campaign. When analysing in more detail, we noticed that this campaign received traffic mainly from the ‘YouTube Video’ play segment.

The traffic on the other campaigns came mostly from the “Contextual Media Network”, but despite the lower cost of installation, these campaigns brought us almost no deposits.

Analysis of results:

What better way to understand whether our advertising campaign was successful than to analyse the metrics. Therefore, in terms of percentages, we decided that the launch achieved good results with Google UAC:

1. - Conversion from installs to registrations: 45.4%
2. - Conversion from registrations to sales: : 6.5%
3. -Total revenue exceeded advertising costs by 59.12%, indicating the success of the campaign.

Results:

The case showed that our strategy worked and the ROI of 59.13% was proof of that. That's why our team, together with AdKey.Agency, decided not to stop and to test a full funnel using “Plinko”, namely: app design - creative - landing page.

Using such a funnel will help us to improve our current results and get even more profit. After all, such a test gave us the fruits and green light for even more kush!