Betting is a niche related to sports betting in the affiliate marketing profession. Popular due to legality, it covers betting on sports and other events.

Betting is the same part of iGaming in affiliate marketing, selling traffic, as well as gambling, and in general, affiliate marketing on the Internet and how to make money from it, where to start was also told here. So betting is a niche in affiliate marketing related to sports betting advertising. In this case, the employers are bookmakers and sellers of different kinds of predictions.

What is the Difference Between Betting and Gambling and How Does It Work in Affiliate Marketing?

As we have already mentioned, in affiliate marketing, gambling and betting are parts of iGaming, and those new to the affiliate marketing profession may not know the difference between the two. So, to put it simply, gambling is a niche related to online gambling, particularly online casinos while betting is betting on sporting events. Sometimes they are combined into one niche in affiliate marketing, however, as we can see, there is still a difference.

Often the most compelling reason to choose betting over gambling among newcomers to affiliate marketing is its legality and availability in many countries. Indeed, gambling is much more often prohibited than betting, which is legal almost everywhere. However, in contrast to this, gambling is more stable in affiliate marketing, because people are most interested in sports betting during large-scale sports or e-sports competitions. Instead, there are almost no restrictions on geo in betting in arbitrage, because people all over the world are not against trying their luck in sports betting.

What Types of Offers Are There in Betting in the Affiliate Marketing Profession?

We remind you that an offer in affiliate marketing is a commercial offer that contains terms of work from an advertiser to attract potential customers to the marketer, in fact, it is a job offer that the marketer may choose for further promotion.

So, in betting in affiliate marketing, several types of offers can be distinguished:

• Sports competitions and championships (football, boxing, baseball, basketball, cricket, hockey, Olympic and Paralympic Games, etc.)
• Cybersports competitions and championships (Dota 2, League Of Legends, etc.)
• Events in the world (presidential elections, Eurovision, Nobel Prize, etc.)

How Does a Perfect Betting Creative Work in Affiliate Marketing?

It is also important to understand the principles of creating creatives in this affiliate marketing niche. Here are the main ones:

• Highlight the possibility of winning or receiving bonuses. As in gambling, part of the audience in this arbitrage niche places bets not only for fun and excitement but also because of the desire to make easy money. So for such people, who usually come from poorer countries, it is usually important to re-emphasize the possibility of winning — and this will attract such a user.
• Share a personal experience or success story. It may well be a two-in-one, because the personal experience of betting can be embellished and made to be more successful than it really is: for example, someone bet on a team that had almost no chance of winning but won, and as a result, it brought the person crazy money. It is important to focus on the positive and the opportunity to get pleasure and money from betting.
• Feel free to use famous names. It is important for you to know the top-level players of your chosen sport and be able to apply them in creatives in affiliate marketing. You can add photos from training sessions or photos of celebrities after winning an important match to emotionally touch the user.
• Make bright and exciting creatives. Creo in affiliate marketing should stick to the user, regardless of whether it is static or video, whether it uses a celebrity image or not. It is important to influence the emotions and pains of the user, and for this, the marketer needs to study the audience and its needs in detail. By the way, insufficient knowledge about a specific segment of the audience becomes a frequent mistake of beginners in affiliate marketing, so to avoid this, we advise you to always research where you are launching campaigns, and, if necessary, consult with more experienced colleagues.

Traffic Sources in Betting in Internet Affiliate Marketing

Since we have already covered the specifics of creatives and types of offers in this affiliate marketing niche, we should also mention popular traffic sources. Some of them are:

• Advertising on the Internet (PPC). Advertising through Google Ads in affiliate marketing allows you to reach a large number of different audience segments and it can be quite effective.
• Advertising in social networks. Social media advertising, especially with higher-paying audiences like Facebook, usually shows good results.
• E-mail. Many underestimate the impact on the user due to this source of traffic, which is absolutely for nothing. A well-thought-out and well-executed advertising campaign via e-mail can attract a significant number of users.
• Push notifications. This is advertising through notifications from the browser or application, it can work if you offer bonuses and favourable betting conditions.
• Search engines (SEO). This is where most of the traffic comes from when users are looking for betting information or the most profitable betting opportunities.

As you can see, there are plenty of betting traffic sources, so you can find the one that suits you best.

Conclusions

Betting and gambling are components of iGaming, niches in the affiliate marketing profession, but they have certain differences. Betting is related to bets on sports events, where bookmakers or sellers of predictions act as employers. Gambling, on the other hand, covers gambling, particularly online casinos. Betting offers apply to various sports and eSports competitions, as well as important events (for example, elections or non-sports competitions). For effective betting advertising, it is important to use bright creatives, success stories, famous names and a personalized approach, as well as gamification. Numerous traffic sources help to attract users and attract them to betting on sports in affiliate marketing.